FORUM RABAT: MOROCCO TO THE CONQUEST OF AFRICA

"Africa is not the problem but the solution." The finding of Mohamed , President of the Council for Development and Solidarity (CDS), yesterday at the Forum in Rabat, crystallizes the orientation of the various stakeholders. This continent, in full development, is a reservoir of growth, unlike western economies into recession. The has to enjoy it as suggested Youssef Amrani, Minister for . The Moroccan diplomat stressed that "Africa's economy is a growth driver for Moroccan companies." The adopts an "active cooperation, pragmatic and bold with African states," he recalls. This partnership should be strengthened by free trade agreements. This is the case of one who should be signed with the Economic and Monetary Union of West Africa (UEMOA), in a first step, before turning to other regional areas. The Ministry of is in the process of "tracing the outline of a true economic diplomacy," said Amrani. This is to seize the opportunities of Africa. But this "proactive approach remains dependent on economic operators should be part of a long-term logic," he adds. Moroccan companies, but also African, can seize these opportunities in "boosting trade between the countries of the continent in a sense complementary," said . Examples of Moroccan companies that have managed to take advantage of development potential in Africa abound. Abdeslam Ahizoun, CEO of Telecom, one of the successful businesses to expand in Africa, highlighted the conditions necessary to optimize investment in the African paradise. "The investment approach is to be marked rigor and professionalism," he insists. Clearly, we must measure the confidence to invest in institutions and the regulatory framework of the host country. Ahizoun also raised the importance of political support for successful partnerships in Africa. It's a win-win relationship which "allows African companies to have visibility at the international level, thanks to consolidation," as pointed out by Moulay Hafid Elalamy, chairman of Saham. The former boss of bosses believes that African companies "would benefit from investing in African countries because their markets are not yet saturated" as is the case in Europe or the United States. Especially that "entrepreneurial integration precedes and prepares the reconciliation policy," suggests Brahim Benjelloun Touimi, DG BMCE. The can play a leading role in this new dynamic development in Africa, by positioning itself as a "regional hub", in the opinion of Sijilmassi Fathallah, DG AMDI. The Kingdom has the means to accomplish this mission, including through the "introduction of elements of competition in infrastructure, but also through its partnerships at international level". The "summoned to the door be suitable for Africa through its free trade agreements," according Touimi Benjelloun. The Moroccan market is small in size for certain international, regional integration will implement joint projects between different countries. This integration, which "is a priority in Africa for several years, could not give concrete results," said Philippe Hugont, research director at IRIS. The current geopolitical changes have "an opportunity for African states to take advantage of shifting the center of gravity of growth," suggests he. When the growth weaken in the world, Africa should achieve a rate of 6% in 2012, according to . A virtuous circle for a continent still under construction. But it will remain vigilant and avoid certain pitfalls. One of the main obstacles to be overcome is the lack of harmonization of business regulations in different countries, and corruption problems. It is also not to "overestimate the complementarity between African countries that may be emerging as competitors in some markets," warns Nezha Lahrichi, CEO of Smaex. African states should, she says, "present a united front to define common projects, and establish a partnership involving all actors of society." They could benefit from financial support from organizations like the ADB, whose capital is 100 billion. The African Development has set up "documents of regional integration strategy", as noted by his vice-president Mohamed H'Midouche. He said that "lines of long-term credit has been established to finance projects in Africa." The idea is to launch projects involving several countries in the region. To develop this approach, a major problem must still be resolved. The regional integration organizations are often plagued by conflicts between member states as is the case for the UMA and other groups in Africa.




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